Inspired by the idea of a comeback of an old dish that had been taken off the menu and making her grande return; we played with the idea of ‘rebranding’, creating beauty bags with ‘products’ to ‘revitalise, rebrand and revamp’ all filled with sauces and dressings from the Wagamama menu.

 

We worked alongside Drag superstar Baby Lame who we commissioned to personify Kare Lomen with a comeback song to Barry Manilow’s Mandy ‘Oh Kare…Lomen is making a come-back’.