Brief//

Produce a press event in aid of the eagerly awaited comeback of Wagamama’s Kare Lomen dish.

What we did //

Inspired by the idea of a comeback of an old dish that had been taken off the menu and making her grande return; we played with the idea of ‘rebranding’, creating beauty bags with ‘products’ to ‘revitalise, rebrand and revamp’ all filled with sauces and dressings from the Wagamama menu.

 

We worked alongside Drag superstar Baby Lame who we commissioned to personify Kare Lomen with a comeback song to Barry Manilow’s Mandy ‘Oh Kare…Lomen is making a come-back’.

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Chilli Oil

'Personality Botox', 'Plump Your Personality' 'May Cause Stunning Side Effects'

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L'Oréal inspired 'face mask'

Filled with sriracha mayo

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Soy Sauce

'Permanent Hair Tint'

Results//