Levis x Sigrid

Album Launch Dinner

MAMSHAM 2026
Your One Stop Shop For Original Productions.
MAMSHAM 2026
Your One Stop Shop For Original Productions.
MAMSHAM 2026
Your One Stop Shop For Original Productions.
MAMSHAM 2026
Your One Stop Shop For Original Productions.
MAMSHAM 2026
Your One Stop Shop For Original Productions.
Services
Creative Direction
End-to-End Production
Design
Menu Design
Beverage Design
Prop Sourcing
Tablescaping
Hosting
Service Direction
For the album launch of Sigrid's 'There’s Always More That I Could Say'. We brought this to life through a three-course dining experience where each course mirrored the album’s narrative, including tangible touch points for individual songs reflected in the food & design.
A dinner to celebrate and inspired by Sigrid's newest album 'There's Always More That I Could Say', hosted by Levi's.
To Start
1. Love letters as place cards, sealed with custom Sigrid stamps. Inside, the card acted as a menu, featuring the title and lyrics from ‘I’ll Always Be Your Girl’. 2. 'Jellyfish' - served in glass jellyfish cups. Ethereal whipped smoked tofu with chilli crisp and gel-set pickled cucumber and radish, divided in halves to reflect the two sides of a relationship.
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Mains
1. ‘Fort Knox’. A visual representation of a locked up heart; served in a custom ‘Levi’s red’ acrylic box containing heart-shaped beetroot and potato dauphinoise, the code? 501. 2 ‘Kiss the Sky’, inspired by Sigrid’s lyrics ‘I Look Pretty in a Bell Jar’. Plated with wildflowers and vibrant details, the dish served beneath a glass bell jar. 3. Served alongside Nøgne Ø Imperial Stout (from Sigrid’s hometown), Braised Short Rib Celeriac Miso Puree, Jerusalem Artichokes, Soy Roast Mushrooms, pickled shallots & Celery Leaf
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Dessert
1. ‘Eternal Sunshine’ - a song about wanting to ‘Paint You Out Of The Picture’. Mango purée is served in paint pots, to be brushed over the dessert in the shade ‘Eternal Sunshine’. 2. ‘Do It Again’ Cassette Menu with Sigrid’s tapes inside, echoing the song’s theme of repetition. 3. ‘Two Years’. Lychee “eye drops,” inspired by the lyrics of seeing things from a new perspective.
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Summary
Type
Concept
Album Launch Dinner
Client
Special thanks to
The Levi’s and Sigrid team, Diarmuid Goodwin, First Network & our FOH and BOH team