A three-course dining experience paired with three live comedy performances. Each course was inspired by a comedian's story and presented in bespoke packaging designed to extend the narrative beyond the performance itself. Asahi 0.0% was integrated throughout the event experience, with a dedicated bar and branded touch-points woven naturally into the space. Beyond physical branding, the partnership gave Asahi access to all of our collaborators in food, comedy and music, plus a highly engaged audience, positioning the brand at the centre of a unique cultural and food-led experience.

Beyond Asahi branding across event collateral and guest-generated content on the night, we collaborated on a range of dedicated social content. This included two Q&A features, one with Mam Sham and one with Goya Gumbani, a collaborative event showreel, and a ticket giveaway campaign. Together, these assets (all created by Mam Sham) extended the partnership beyond the event itself and created additional opportunities for audience engagement across both brands' channels.