Vittles Magazine: The Influencers Issue
Launch Film & Conceptualised Print 'Adverts' for Issue 03 'The Influencers Issue' of Vittles Magazine
MAMSHAM 2026
Your One Stop Shop For Original Productions.
MAMSHAM 2026
Your One Stop Shop For Original Productions.
MAMSHAM 2026
Your One Stop Shop For Original Productions.
MAMSHAM 2026
Your One Stop Shop For Original Productions.
MAMSHAM 2026
Your One Stop Shop For Original Productions.
For the launch of issue 03 of Vittles 'The Influencers Issue', Mam Sham created a launch film for the magazine's social page to promote the new issue. Alongside this, within the print magazine, we were commissioned to create 4 'fake adverts' all of which followed the article they were inspired by.
For the launch film, inspired by the themes of the magazine and the article, Mam Sham wrote, cast, directed and edited a teaser that sat on Vittles instagram, it has currently amassed almost half a million views. For the print magazine, we created, designed and shot four fake adverts to sit within the magazine, following the articles they are inspired by.
Fake Adverts
Inspired by individual articles, each 'advert' was inspired by an article. (1) Who is actually paying for all these food influencers? (2) Inspired by 'off the land' / trad wife influencers (3) Viral food trends (4) The holier than thou marketing behind a produce company. Conceptualised, designed, produced by Maria Georgiou of Mam Sham. Photographer: Mike Massaro
Summary
Concept
Launch Film & Conceptualised Print 'Adverts' for Issue 03 'The Influencers Issue' of Vittles Magazine
Special thanks to
Sam Rockman - videographer & Mike Massaro - photographer